With over 400 million cats worldwide, Pidan seeks to enrich the lives of cats. Inspired by nature and by attentive care. Driven by quality, refinement, and continuous improvement. Rooted in technology and science.

#1

Number 1 in cat products and cat litter in China

20M+

Over 20 million packages of cat litter sold

23

Active in 23 countries and regions

8,000+

More than 8,000 stores and partnerships worldwide

16

Available on 16 national and international online platforms

9

Winner of 9 international industrial design awards

The story of pidan

Pidan emerged from the desire to develop products that truly align with the daily lives of cats. What started with the introduction of the Igloo litter box in 2015, grew into a brand that is internationally appreciated for its thoughtful approach to design, functionality, and feline well-being.

With the introduction of the Tofu Blend cat litter in 2018, pidan set a new standard in natural cat litter. The formula combines safe ingredients, strong clumping, and a pleasant user experience, with attention to both cat and owner.

Today, pidan develops products tailored to the real needs of cats — from litter boxes and cat litter to grooming, transport, and daily comfort.

pidan Cares

pidan Cares is the initiative through which pidan contributes to the care of stray cats and abandoned animals.

For every package sold, $0.02 is donated to collaborating shelters and organizations that provide medical care, sterilization, and housing.

Since the program's inception, pidan has donated over $87,000 and supported 114 partner organizations worldwide.

Through financial support and product provision, pidan remains committed to improving the living environment for cats that need extra care.

For us, this is a significant reason to partner with pidan — because animal welfare doesn't stop with the product, but extends into the world beyond.

With every purchase, you become part of what we are building together.

A new generation of cat litter made from natural, bio-based pea residue

Selected Canadian Peas

Natural pea residue processed via a dry process

Tofu cat littermade from food-grade raw materials

Produced with a fully automated production line

Gentle on cats Better for nature